Their car or mode of transport could vary, because the age range of readers varies. Teenagers who read the magazine would get the bus or walk everywhere because they can’t drive, however older women would probably have a car. I would assume that this car is new, and not old and dilapidated like a teenager’s first car.
Like the transport, the audience’s accommodation could vary from teenagers who still live at home, to middle aged, working class women with a flat or a house of their own. I think that wherever the reader lives would be in a nice area and would be decorated attractively to make a lovely home out of whichever circumstances.
I think that the reader would drink mostly water and coffee, because most adults tend to drink coffee on a daily basis, and body conscious women tend to drink a lot of water to benefit their complexion.
The kind of TV shows they watch tie in with the content of the magazine, as I would imagine women who read LOOK might watch shows such as Big Brother, X Factor, and other shows in which celebrities are featured and exploited in a way. Most women are curious about the lives of celebrities, so any shows that present them in a different environment or take you behind the scenes into their everyday life would be intriguing for the readers of LOOK. They may also watch fashion and health orientated programs such as Embarrassing Bodies, Britain’s Next Top Model, How to Look Good Naked and Gok Wan’s Fashion Fix. These are the types of shows which they can take advice and tips from in order to better themselves and their bodies, which is probably one of their main goals. These shows also tend to make women feel good about themselves no matter what their size, prominently Gok Wan’s TV shows, in which he celebrates all women and boosts their self-confidence.
The main genre of music that the readers of LOOK would like is pop. This is because it is quite a girly magazine, and isn’t intended for male readers at all, and pop tends to be a girly genre of music, both due to an abundance of female pop artists, and also a lot of attractive male artists for the women to both swoon over and listen to.
I would say their favourite meal could be anything; however they may not indulge this craving very often if they’re trying to keep on top of their weight and health. Women tend to love chocolate and meals which are rich and full of calories, but often avoid them in order to stay healthy like the celebrities they see in magazines.
I highly doubt that any of the readers of LOOK play or watch a sport regularly, and if they do they will be in the minority. This is because women who read LOOK are girly, interested in fashion and their appearance, so playing a sport probably wouldn’t appeal to them at all.
I would assume that most of LOOK magazine’s audience would be single or in a relationship, with a small number of older readers being married. This is because the majority of readers are young girls/women, who tend to be in a casual relationship with a boy the same age, or would be single and reading this magazine for tips on how to look good to impress.
The main thing considered by the readers of LOOK when booking a holiday would be the climate. This is because most women tend to love getting a tan when they go abroad so they would go somewhere like Spain which has a good climate but is also affordable. Certain areas of Spain also have a lively night life, which is another thing which young women consider when going abroad.
I don’t think that the readers of LOOK would vote at all, as they aren’t they type of women who would be particularly bothered about politics or who was running the country, and would therefore disregard the voting process.
I think that they would go to modern bars which tend to be popular and always busy. They would also go to clubs in a large group of both men and women, either in their area or further afield.
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