EVALUATION QUESTION 4

Who would be the audience for your media product?

The two images above are an overall example of the target audience of my magazine, THE DROP. They are young people in their late teens, aging about 16+ and are both male and female. My magazine isn't specifically tailored to one gender, as I was aiming to create a magazine which would both attract and entertain ''teenagers/young adults'' as a whole, and not just cater for girls or boys. 

My magazine's audience are just starting to change things in their lives. They are starting to go out and are finding themselves, and music plays a huge role in their lives. I wanted to appeal to the population who like the chart music, but who also look deeper into the more underrated artists and genres. I know that my iTunes is a huge jumble of different artists and genres, and that no one can be fully committed to one singer or band.

Due to their age, these teens would still be in full time education either in a secondary school or a college/sixth form, unless they haven't chosen to carry on their education. Because of this, they probably look forward to the weekend a lot, and would typically attend local gigs, events in bars or house parties. Their overall taste would be quite mainstream - with the girls following the latest fashions and the boys wearing whatever it is to keep them up to date, however all of them adding their own personal twist and style. Appearance is such a key thing for the audience of my magazine, and is something they take pride in, rather than trying to become what they see on the cover of a superficial fashion magazine. I wanted to give my magazine a more relaxed aspect, still on trend a current, but not putting pressure onto my audience to look/dress/act a certain way like many magazines advertise.

When my audience actually has money, they would probably spend it on clothes for the girls, make-up. This is me speaking for my friends and I, knowing exactly how teenagers waste their money as quickly as they get it. One of the things which my audience would buy would be a magazine of some sort. This could be a music magazine, or more typically a fashion magazine for the female percentage of my audience. That is why I wanted to create a music magazine with a fashion twist: a magazine that my audience could rely on to be filled with the things they are most interested in. The price of my magazine was also another aspect which I knew would appeal to my audience. This is because it is priced at £1.99, a very reasonable price, and one which I think teenagers wouldn't begrudge paying for a decent magazine.

Some examples of music that my audience may listen to are listed below along with their relevant music video:

Two Door Cinema Club - Something Good Can Work
http://www.youtube.com/watch?v=1PorW3y5n1w

Marina And The Diamonds - Radioactive
http://www.youtube.com/watch?v=dU7GoCKSQfg


You Me At Six - Bite My Tongue
http://www.youtube.com/watch?v=l1CTbE3u0PQ&ob=av3e
Deaf Havana - I'm A Bore, Mostly
http://www.youtube.com/watch?v=6h-SAdTo8T0&feature=related

I think that my audience are very likely to buy my magazine, as music is a huge part of their lives, and from personal experience, many teenagers can play an instrument and attempt to create their own music. I therefore feel that the content of my magazine is ''right up their street'', and that they would definitely create room in their budget for THE DROP.